At Marbella Hills Homes, we know that understanding buyer trends is key to success in today’s property market. With years of experience and deep local expertise, our team tracks how international demand continues to shape the real estate landscape in Marbella and the Costa del Sol. Below, we explore which nationalities are leading the market, the new buyer segments emerging, and what these trends mean for property owners, investors, and future buyers.
The Role of Foreign Buyers on the Costa del Sol
International demand remains one of the main drivers of the Marbella property market, with foreign buyers accounting for over 38% of all transactions in Málaga province in 2024 – well above the regional average. This international interest underpins both the resale and new-build segments, from beachfront apartments to gated villas overlooking the golf courses.
Leading Nationalities
British buyers continue to top the list, representing around 15% of all foreign purchases. Many are long-time homeowners with deep connections to Marbella, while others are new entrants seeking holiday homes or rental investments. A growing number of families are also relocating permanently, especially near Nueva Andalucía, Elviria, and Marbella East, attracted by international schools and lifestyle quality.
Dutch and Swedish buyers remain strong, typically focused on modern design, sustainability, and walkability. Dutch clients often prioritize proximity to golf or wellness amenities, while Swedes prefer panoramic sea views and turnkey homes requiring little maintenance.
Other key markets include Germany, Belgium, France, and Norway.
- German buyers are drawn to golf-front villas and exclusive communities around Marbella and Benahavís.
- Belgian clients favor a blend of traditional and contemporary homes in secure urbanizations.
- French buyers seek properties with cultural appeal and privacy, often in Marbella Old Town, La Zagaleta, or beachfront areas.
- Norwegian clients appreciate quiet hillside homes with views and easy access to nature.
Emerging Markets
Interest from the U.S. and Latin America has increased significantly, especially in the luxury and ultra-prime segment. These buyers are attracted by Marbella’s Mediterranean lifestyle, security, and relative affordability compared to U.S. or European capitals. Areas like Sierra Blanca, Puente Romano, and the Golden Mile are especially sought-after.
New buyer markets are also emerging from Central and Eastern Europe – Poland, the Czech Republic, Romania, and Hungary – where buyers seek quality apartments or family homes in developing areas with good infrastructure and outdoor living.
Changing Buyer Dynamics
The modern Marbella buyer is increasingly lifestyle-driven. Many are remote professionals looking for full- or part-time residences with energy efficiency, smart technology, and strong community amenities.
In the ultra-luxury segment, the trend points toward branded residences, penthouses, and villas with concierge services and wellness facilities. For these international buyers, legal clarity, build quality, and convenience are essential.
There is also growing demand from non-EU markets. While post-Brexit logistics have slightly reshaped British activity, interest from the Middle East, the U.S., and Latin America is expanding, redefining expectations around design, service, and lifestyle.
What It Means for You
For buyers:
Competition is strong. When the right property appears, it’s wise to act decisively. Partnering with a trusted local real estate agency in Marbella ensures legal security and access to exclusive listings.
For sellers:
Well-presented and legally sound properties sell faster and achieve higher prices. Presentation, documentation, and professional marketing are key differentiators.
For investors:
The short- and medium-term rental market remains solid, especially for high-quality homes with rental licences in prime areas. Yield potential continues to outperform many European cities.
Partner with Marbella Hills Homes
Whether you are buying, selling, or investing, Marbella Hills Homes offers a personalized and discreet service built on local knowledge and international experience. Our team provides strategic advice, transparent guidance, and access to some of Marbella’s most desirable properties.
Contact us today to learn how we can help you navigate the evolving Marbella real estate market and take advantage of the latest trends shaping the Costa del Sol.